Lesbian-Owned Vegan Cafe That Charged 18% ‘Man Tax’ Goes Out Of Business

Fact checked
A vegan cafe that insisted on charging men an 18 percent “man tax” has gone out of business after opening its doors less than two years ago.

A vegan cafe that insisted on charging men an 18 percent “man tax” has gone out of business after opening its doors less than two years ago.

The Handsome Her restaurant in Melbourne, Australia made international headlines in 2017 when it announced its rules for seating arrangements: female customers got preference and men had to pay an 18 percent tax to to have the privilege of eating there.

The tax was described as a way to “protest the gender pay gap” but it backfired on the lesbian owners. The general public didn’t like the idea, arguing the “man tax” discriminated against and alienated half the population.

Handsome Her’s owner, Alex O’Brien, said the public backlash “showed us how fragile masculinity is” and proved lesbians must “dismantle the patriarchy,” 7 News Australia reported.

Here’s what they posted in response to the backlash and going out of business:

“When we opened Handsome Her in 2017, we expected that perhaps we might make a stir through our brazen public discussions of structural inequality and oppression.

The Man Tax blew up the internet — an idea that we didn’t think was all too radical. Yet the way the world responded showed us how fragile masculinity is and solidified the necessity for us to confront and dismantle patriarchy.

We were just one little tiny shop on Sydney Rd that was trying to carve out a swathe of space to prioritise women and women’s issues, and suddenly we became the punching bag of Melbourne and the internet.

We strived to bring lesbianism back into fashion. What, you didn’t know it was out of fashion? Well for many of us, it is.”

Baxter Dmitry

Baxter Dmitry

Baxter Dmitry is a writer at The People's Voice. He covers politics, business and entertainment. Speaking truth to power since he learned to talk, Baxter has travelled in over 80 countries and won arguments in every single one. Live without fear.
Email: baxter@thepeoplesvoice.tv
Baxter Dmitry

10 Comments

  1. Here’s a point for Australian voters; next time some politician starts proclaiming the equivalent of “Alphabet people need ‘special’ laws, services etc” at PUBLIC cost, keep in mind that there wasn’t enough of them to keep this restaurant open.
    Stop pandering to the Alphabet people.

  2. More accurately, it demonstrates how stupid it is to alienate around half of your potential customers when trying to run a successful business.

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