Wondering why US President Barack Obama is the star of a new Buzzfeed video? Why, it’s to sell health insurance of course!
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The Sydney Morning Herald reports:
Using a selfie-stick, posing in front of his mirror, doodling pictures of his wife Michelle and playing imaginary basketball in his office: these are the things United States President Barack Obama supposedly does when he’s alone.
That’s the premise at least of a video he has recorded for BuzzFeed, the news, pop culture and listicle website, in a calculated and apparently already successful effort to reach young voters.
Like his controversial appearance on the Funny or Die web series ‘Between Two Ferns’ with Zach Galifianakis in 2014, Obama participated in the self-mocking BuzzFeed video, published on Thursday in the US, as part of a strategy to sell his healthcare policy to young Americans.
BuzzFeed shared the video of Obama on their Facebook page with the message: “How did we get Obama to use a selfie stick? Oh, because he wants you to go to https://www.healthcare.gov/.”
These days, as a journalist, writer and editor I write a wide variety of features, frivolous and serious. I work mainly for women's magazines and national newspapers and also enjoy writing for independent news outlets and websites - the sort that publish stories the mainstream media fail to report.