New Adidas Women’s Swimwear Range Modeled By A Man

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May 18, 2023 Niamh Harris News, US 7
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The new Adidas ad campaign features a man wearing a women’s one-piece swimsuit.

Adidas has just launched its “Pride 2023” swimwear collection and is advertising it’s new swim suit on its web site under the “women’s” section with the help of a model that is clealry a male.

There is currently an ongoing corporate trend featuring men in women’s clothing.

But as this is all in aid of ‘pride month’ it must be ok….right?

Breitbart reports: Deemed the “Pride Swimsuit” and sold for a whopping price of $70, the Adidas one-piece features a fully-male model proudly displaying what can only be described as a man-bulge in his groin region. Video on the Adidas site also features the man swaying and sauntering in the one-piece.

As the New York Post noted, it currently remains unclear if the male model identifies as transgender or non-binary or any other sexual identity.

“The new line by South African designer Rich Mnisi, dubbed ‘Let Love Be Your Legacy’ and released ahead of Pride Month in June, is ‘a celebration of self-expression, imagination and the unwavering belief that love unites,’ according to Adidas’ site,” the Post reported.

As Breitbart News reported, women’s sports activist Riley Gaines and Congresswoman Nancy Mace (R-SC) were among those who lambasted the ad as an affront to women.

“I don’t understand why companies are voluntarily doing this to themselves. They could have at least said the suit is ‘unisex’, but they didn’t because it’s about erasing women. Ever wondered why we hardly see this go the other way?” wrote Riley Gaines. “Women’s swimsuits aren’t accessorized with a bulge.”

“I’m old enough to remember when women actually modeled women’s bathing suits, not men,” tweeted Nancy Mace.

Niamh Harris

Writer at The People's Voice

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