Studio executives have admitted that artificial intelligence (AI) will soon put annoying ‘woke’ A-list actors out of a job as the technology will replace their jobs entirely.
AI has become a hot topic as the Writers Guild of America (WGA) and the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) enter into labor negotiations with studios, with the WGA asking studios to promise to not using AI for generating scripts or training large language models such as ChatGPT to produce variations of their work.
“They wouldn’t even discuss it with us, and that made us worried,” commented LA comedian, Adam Conover, in a statement to Bloomberg. “It made me say, ‘Oh, these people actually are planning to use it to try to undermine us.’”
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Creatives in the industry already say that they aren’t banking enough from streaming services and that technology companies exploit their labor. Now they fear AI will eliminate their jobs entirely, replacing their voices and faces with computer-generated renditions. AI is already being used to create marketing materials, eliminate swear words and reduce the cost of visual effects.
Summit.news reports: Studios, meanwhile, have been hesitant to commit to rules governing the technology.
Meanwhile, the potential for AI to replace human actors with CGI renditions has also become a major point of contention in the most significant labor dispute in 60 years, as both actors and writers strike at the same time, shutting down several TV and film productions.
Studio executives have dismissed the threat of AI as overstated, however they do acknowledge that it does offer cost savings amid declining revenue streams and efforts to cut costs. The technology can save costs in postproduction, while companies such as Flawless AI are offering AI-based solutions for ‘enhancing’ actor performances or dubbing dialogue in any language.
“Human performance will persist, but how we make content will change drastically,” said Tom Graham, co-founder of AI deepfake pros Metaphysic.
Almost every major studio already uses AI in some capacity, even if it’s not talked about. Many work with a company near the beach in Santa Monica called Flawless, which offers a suite of postproduction tools that save time and money.
DeepEditor, for example, lets filmmakers move an actor’s performance from one shot to another. If you have Margot Robbie talking behind a desk, say, you can decide to show her from a different angle without needing more takes. AI Reshoot lets filmmakers replace dialogue, as long as they have audio of the actor speaking the words. TrueSync allows for dubbing in any language; filmmakers can adjust the movement of an actor’s mouth to make it look as if they’re speaking the foreign words accurately. -Bloomberg
So with the industry shifting towards the use of AI, creatives are demanding guarantees on consent, control and compensation when it’s employed.
Another issue AI raises is that of copyrights and infringement. Both deepfake technology and generative AI (script writing) raise concerns over the unauthorized use of actors’ likenesses and intellectual property. Currently, Getty Images is suing Stability AI for allegedly using copyrighted works without permission.
Acording to Hillary Krane, chief legal officer at Hollywood talent agency CAA, people have rights to control the publicity of their name, image and likeness, but “the speed of technology is undermining our ability to effectively enforce those rights.“
They’re just professional thieves Look Marilyn Monroe had the best agent and lawyers in the business secure her image copyrights but after her death the Courts decided she had failed to protect her copyright so thieves could just ho ahead and rip her off Hence even as one of the top ten earning dead artists, she was around second after Elvis for years, her estate took 50 years to come out of bankruptcy. That’s what that industries like. And just like Judy Garland who made hundreds of millions for the executives and studios, Marilyn’s money also somehow managed to find its way to the City of London. Believe it or not. Rather like more recently Blondie s fortune was also “misappropriated” legally as well and I do believe that it also somehow mysteriously found its way to the City too.
U dum tass the STUDIO owns EVERYTHING their UNDER CONTRACT STar`s do.GET A LIFE SCAB!!! JOHN GACY JR
AGENTS&ATTORNEY`s get you a CONTRACT and a deal with ONE STUDIO whom can sell anything they want to any time and they do all the time.The stars familys fight over the stars leftover contract IF the studio lets them.NO ONE IN HOLLYWOOD owns any COPYRIGHT those are ALL STUDIO owned and controlled.IF you work outside the studio system INDIE the studios will dup anything you do if they can make money off it and you will never be able to sue them as they have 100`s of legals.SCAB
THE STUDIO FIND THE MARKETS and does all the marketing.B side? scream stars in B movies don`t make a living Until they get a UNION AGENT and a legal team to get them a BIG studio A list deal SCAB!!!
ALL AMERICAN UNION ALL THE TIME
DUMOUS THEY ALL SIGNED ON THE DOTTED LINE they studio owns all images and likeness and sues IF any one RIPS THEM OFF.THEY ARE ALL STUDIO PLAYERS their agents managers and legal get them the best contract deal they can.THEY ARE STUDIO OWNED and produced.SCAB BACK to your daddy JOHN GACY JR!!! SCAB!!!.ALL AMERICAN UNION ALL THE TIME and get the best deal with CHINA NOW as they own all the studios and theaters and TIC even plus CHINA NET 170 countries at 5G for 20 dollars a month with three BILLION USERS.ARTISTE UNIONS RULE!!!!
CHINA OWNS all the major theaters thusly they control the big screen NOT the hollywood studios whom must get a deal with CHINA NOW!.WHILE AI has a place in the markets that place is years away and unknown,The big studios make money from COOKIE CUTTERS test marketed in hollywood.THE UNION RUNS HOLLYWOOD not the studios that come and go.They can MAKE THEIR OWN FILMS if the market fails them AI is like PAC MAN still and the market for machine based entertainment is NIL and unproven could BLOW UP and be a new market if it is INTERACTIVE as there is where the markets are now in gaming.THE UNION OF ARTISTES IS STRONGER THAN EVER BEST SUMMER BOX OFFICE EVER scab off anti-american non-union SCABBY`s
TAILOR SWIFTIE said 2 me either your IN the music bizness OR your not!.BUT she is somewhat NEW2the biz . She is OWNED BY UNIVERSAL MUSIC as are any major players today.I was born into the biz as my mother was owned by howard hawks as were all my handlers.I WAS A GHOST RIGHT FROM THE START IN 1957 billy Tee Orr so on.I worked for EVERY1 even swiftie`s team maybe UNKNOWN to her?.I built more starts than any1 made them more money than any1.DAD was rich and fought the studios.I was traffick to whomever and I still work ghostwood BUT I`am in the UNION under a fake Identity as my birth rights were stolen also.I STILL BACK THE UNION!!! 100%! and try to keep the studios afloat even with all their corruptions it is still better than being DEAD as a artiste.ALL UNION DAY&NITE SINCE 1957!
IF A.I gets taft hartley`ed INTO THE UNION than maybe it will work? we`ll see maybe on CHINA NET or CHINA SUPER BIG SCREENS!!! thats wtf is coming!!!!
THE UNION RUNS HOLLYWOOD NOT THE STUDIO OR CHINA and they can JUMP THE SHARK anytime RIGHT SWIFTIE?.VIN or A.I? or a VIN A.I`ed? or steve mCqueen? A.I interactive.A.I softwear is in short supply and all the same for a long time That will hurt thier marketing like thier S.E softwear used over&over which is wtf is killin thier market NOW.Gaming interactive is state of the art like never before and they OWN that also!.InterNET star vs hollywood star?.INTERNET interactive SUPER hollywood star will take OVER sure but they own that also!.MARK MY WORDS interactive interNET hollywood gaming star WILL RULE THE MARKETS and that will include SOME A.I!!! and some human stars also!
I can just imagine AI on the producers couch. They don’t call it Holyweird for nothing.
That happened in time square N.Y .X PODs went vertual so A.I may be to old to cast much anymore old softwear from PAC man
Isn’t that ALL of them?
what will you all do with no kid actors to abuse?
They’re full of sh!t. Nobody likes the level of cgi and sfx now, they’re not going to put up with actors being fake too. But those filthy kabbalists running Hollywood will use it as an excuse to drive wages down. Because they’re broke from going woke. GOOD.
I hope the entire industry goes belly up. They’ve produced nothing but crap for the last three decades.
STRIKE STRIKE STRIKE BIGGEST BOX OFFICE SUMMER EVER!!!!!