Dylan Mulvaney has hit back at critics of her Bud Light campaign, claiming they ‘don’t understand her’ and have made ‘her a target’ because she is newly trans.
In a recent appearance on Rosie O’Donnell’s podcast, Mulvaney, who is trying to remain “uncontroversial” claims ‘The reason that I think I am so…I’m an easy target is because I’m so new to this.
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The 26-year-old trans influencer also said we need “all hands on deck” to fight anti-trans legislation, and opened up about what it’s like to be the one of most visible trans people on the planet.
“I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me … But what is their goal?
“These people, they don’t understand me and anything that I do or say then somehow gets taken out of context and is used against me and it’s so sad because everything I try to put out is positive….”
The Mail Online reports: While Mulvaney has shrugged off the criticism, the sting appears to be more lasting for Anheuser-Busch, Bud Light’s parent company that has lost $3billion in market cap value in recent days.
The beer giant was worth $132billion on March 31st – its highest market cap all year – after a string of well received ads like its Super Bowl commercial featuring Miles Teller and his wife.
Mulvaney’s partnership dropped on April 1st.
By April 3rd, Bud Light fans started sharing their distaste for it. Kid Rock kicked their rage up a gear when he posted a video shooting cases of the beer the same day.
Then, country stars Travis Tritt and John Rich publicly denounced the brand. There were also rumors of depleted sales over Easter Weekend.
Yesterday, Anheuser-Busch’s share price dipped to $64.96 – wiping $3billion total from the company’s value.
The Bud Light parent company now appears to be trapped between a rock and a hard place as it grapples with polarization over its paid partnership with Mulvaney.
PR experst say the company ‘never expected’ a backlash.
Since the controversy emerged on April 1, Bud Light and Anheuser-Busch’s main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in on.
Niamh Harris
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It is doing a “365 days” experiment on trans-BS while making fun of real women and it is getting feedback from the ‘normies’ it doesn’t like…?? BOOHOO, MF-SOB!!
Whoaaahahahahahahaha!! LMFAO
Even twenty years ago this phucking freak wouldn’t last five minutes out in public like that.
Bitter check history LADY BOY
Name calling, the last vestige of those with no valid argument. Be gone troll.
“all hands on deck”
Yes Because it’s all maritime law.
Under that law we are all, who have accepted a SURNAME as our person, are by rule of law dead Basically Lost at sea Flotsam and jettison salvaged by them who claim us from our mother’s breaking waters. Our berth. We are crew on their ship by law. They love mermaids.
The legend of mermaids some say comes from the fact that sailors would grow their hair long and they would comb each other hair and plait it and groom each other, you know on those long months at sea, with plenty of rum to drink.
DOG TAGS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
They will have to change the name of their beer NOW? to CHICK LITE?
IT juist keeps dragging on&on BORING!
Won’t affect beer sales in Germany as the Germans think Budweiser Beer is crap.
BOOT`UM HIMER came from germany DUM DUM americanns OF germmy beer DRUNKs
NOT even good@ladyBoy!!
Why do you keep deleting your posts, blongu?
Nice shoes, by the way.
The colour suits you.
Are you British?
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