“Being Woke Destroyed Us”: Bud Light Admits Trans Ad Was a Bad Idea

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Bud Light admits being woke destroyed the company

Bud Light parent company Anheuser-Busch has been forced to admit that its ‘woke’ transgender ad has caused the company to almost go bust, and has vowed to never make the same mistake again.

In order to make amends with distributors after off-site sales fell by a whopping 26.1% in the week ending April 22 vs. one year ago, the company has pledged to boost marketing spending on Bud Light and accelerate production of a new slate of ads which will NOT feature woke politics, according to the Wall Street Journal.

https://twitter.com/OliLondonTV/status/1653177012368863237

Summit.news reports: Meanwhile, sales of rival brands Coors Light and Miller Light each grew 21% during the same period ending April 22.

The efforts are continuing a month after Dylan Mulvaney, a transgender social-media star, spoke in an Instagram video about a personalized can of Bud Light that the brewer had sent her as a gift. The April 1 post sparked a boycott that caused sales to plummet for both Anheuser-Busch and its independently owned distributors. The distributors’ employees, many of whom drive trucks bearing the Bud Light logo, were confronted by angry people on streets, in stores and in bars. -WSJ

The deterioration of Bud Light’s market share “continued apace through the third week of April — and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time,” according to Beer Business Daily.

The fallout has spread to other Anheuser-Busch brands as well, including Budweiser, Busch Light, and Michelob Ultra, according to Bump Williams.

It sent shock waves through distributors,” according to Jeff Wheeler, vice president of marketing for Del Papa Distributing near Houston, Texas, adding that his staff has fielded “tons of phone calls from people being very hateful.”

Two Bud Light marketing executives have been placed on administrative leave in the wake of the controversy.

Marketing Vice President Alissa Heinerscheid took a leave of absence after the Daily Caller reported on photos of her at a college party following comments she made slamming Bud Light’s customer for being “fratty.” Budweiser reportedly announced Sunday that Daniel Blake, group vice president for marketing at Anheuser-Busch, was also taking a leave of absence. –Daily Caller

After three weeks of social media silence, Mulvaney posted a TikTok video mansplaining that he wishes he could be reincarnated as someone “non-confrontational and uncontroversial.”

“I don’t know if reincarnation is a thing, but in my next life I would love to be someone non-confrontational and uncontroversial — God that sounds nice!” he said, adding “The good news is that the people pleaser in me has nearly died, because there’s clearly no way of winning over everyone.”

Mulvaney has also inked advertising deals with Instacart, Nativ, Ulta Beauty, Nike, and others.

Anheuser-Busch will report quarterly earnings on Thursday. We’re sure they’ll receive some interesting analyst questions… and of course a big question on everyone’s mind; will they cut outlook?

17 Comments

  1. anytime a population control chemical company like AA goes under it is a good thing. God works in mysterious ways, dont’ he?

  2. it doesn’t matter when you own all the competition. You can sacrifice on company and cause that market to move to the remaining companies you already own. Now you can bankrupt one of your companies and consolidate the market to your remaining companies, thus saving huge money. The ad campaign was well worth it.

    See people do not understand what has happened to the corporate world. they all owned by the same conglomerate. the airlines are just one company with different paint on their planes. There is no competition between them. there are no competing routes in reality.

    We live in a fascist system. All the banks are owned by the same big banker. Home depot and lowes are the same. Walmart and Target are the same.

  3. Beer on the shelf lasts around 100 days. Soon all that beer that is sitting on the shelves will go bad and then there is no hope of recovering those costs, they literally will be thrown away. AH Bush will pay to restock the same expired product and the cycle will continue.
    BYE BYE BUD… Drank your products for over 30 years, NEVER again. By the way Miller Lite sucks… it has been an interesting few weeks trying to find a new beer. Lots out there to sample… not a bad thing!

  4. TOTALLY BS story!!!! ANHEUSER BUSCH is the WORLD~s LARGEST BREWING COMPANY with multiple global brands sold worldwide.They made 57 billion IN 2022 up FROM 54 BILLON IN 2021.NO ONE cares wtf beer ANYONE drinkies anyway

  5. BEER NEWS UP DATE the SUDs is still flowing fulltilt from the UKRIANE and the IMPORTERS have tons of it forsale and still being imported but they seem to be banding the RUSSIAN SUDS imports-they both have GREAT SUDs and cleaner grains without any DDT

  6. DMZ UKRIANE seems to be protecting their beers and importing.ANHEUSER BUSCH owns dozens of GLOBAL BRANDS and make billions per year and has been around since 1852.I had a imported brand from from the ukraine last week that started in 1715.MERICAN BEER slucks.BUDDIE LITE is a all white club water beer BUT is drank the smit out of NO Matter WTF the latest ADDs do in thier panties

  7. SO the REAL story should be HTF can a DMZ still produce beer at a global level STILL? and their grain feilds still be GOLDEN?

  8. BOMBS BULLETS&BOOZE is marican`s worse nightmare and their biggest profits for BIG BRother run brainwashers and dryers

  9. You asked for it so do not complain about your pain.
    Since “Stupid” was introduced into the school curriculum, the world is going to schitts.[sic]

  10. They’re sorry they got caught, they’re sorry they’re losing money . . . and I don’t give a fat rat’s *ss . . . burn it down! . . . If we don’t they’ll be back in 6 months with some more BS.

  11. I don’t think they care that much about the money as they do pushing this trans agenda. Be that as it may, let other companies who are thinking of going down that shute, take heed.

    • exactly correct. reprogramming of the population is top priority. they can print more money.

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