Channel 4 are going to shut down their popular youth channel E4 on election day, in an attempt to persuade more young people to vote.
E4 has a reach of about 8.7 million 16-34 year olds every month.
BYPASS THE CENSORS
Sign up to get unfiltered news delivered straight to your inbox.
You can unsubscribe any time. By subscribing you agree to our Terms of Use
The channel which is home to shows such as How I Met Your Mother and The Big Bang Theory, will shutdown on May 7th from 7am when polling stations open until 7pm.
Viewers tuning in will see a character called Darren sitting in the channel’s control room having turned it off.
Dan Brooke, Channel 4’s Chief Marketing and Communications Officer said: “Less than half of under-25s voted at the last election so we’ve engaged the most powerful weapon that we have at our disposal to try and boost that number – switching off their favourite TV channel for the day!”
Video By E4
Niamh Harris
Latest posts by Niamh Harris (see all)
- Blocking Kid’s Access To Explicit Books Is ‘White Supremacy’ Says Reading Rainbow’s LeVar Burton - September 27, 2023
- Another Secret Service Agent Is Bitten By Joe Biden’s Dog - September 27, 2023
- UK Home Secretary Warns West Faces ‘Existential’ Threat From Uncontrolled Immigration - September 27, 2023