The Italian fashion house Gucci has just debuted its new denim line “crafted from organic cotton and specifically treated for a stained-like, distressed effect.”
Gucci’s eco-friendly campaign to sell worn out looking jeans and overalls with fake grass stains for a whopping $1,200 – $1,400, has however, made the fashion house a laughing stock on social media.
RT reports: What is selling for this price looks like a worn-out gardening outfit from the 80s or 90s. Yet, the luxury fashion brand did not hesitate to point out the “powerful message” behind it.
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“This product is made of 100% organic cotton. It is produced through cultivation and manufacturing processes that don’t involve harmful chemicals, pesticides or artificial fertilizers, and incorporates methods that respect biodiversity and ecosystems, improve soil quality, and reduce water consumption,” an advert for the pricy item, posted on the Gucci website, proudly states.
The strange looks of what is expected to be a luxury item was also part of the design. “Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary,” Gucci proclaimed.
Some ordinary consumers, however, appeared to be not particularly amused by such fashion innovation: there was no shortage of sarcastic and critical comments on the topic on social media.
Many people also suggested cheaper alternatives for anyone willing to own clothes looking like the new apparel advertised by Gucci.
Niamh Harris
It has been proven in marketing studies that women associate price with quality.
Women, in general, believe a higher price means higher quality.
Higher priced jeans are designed to be marketed to women, not men.
The few women who prefer to buy their clothes at reasonable prices will buy men’s clothes for themselves.
It’s also been proven people will buy stuff at the same or higher than retail price if they think it’s on sale. People never seem to learn, do they?
Unfortunately not all men’s clothes work out for women as they generally do not fit correctly.
Usually, sale items are products marketed down from outrageously overpriced to just overpriced.
The only true bargain is at the second hand stores and thrift stores.
Around here most thrift shops are a joke. They’ll take a $10 shirt and try to get $8 out of it and there’s no way of knowing how much wear it already has. I’ve bought what looked like good clothes only to have them fall apart when they were washed. And then most of the money they make will be going into the pockets of the executives on top. Nope. There are only a couple of thrift shops in my area that are true to the meaning. One is St. Vincent’s and the other supports a local animal shelter. I do go to Deseret Industries on occasion because as a general rule quality there is better than average.
If people who buy “distressed” looking clothes actually did the work to make them look that way the last thing they’d want to do is wear them anywhere.
It’s like idiots buying guitars that have been purposely distressed to make them look used. Phonies.
One day I saw pictures of the interior of someone’s house. I thought for sure they must be in the middle of a remodel. Then I found out it was that way on purpose. I’m pretty sure they’re paying more to have their house look like that than they would if they actually finished the walls and floors.
More money than brains, I guess.
Exactly what a brain dead leftie female would buy.
No shortage of them around here…they’ll get some pink hair dye and a couple of snazzy
tattoos to complete the ensemble.
And a soyboy……….
… and we all know why they were on their knees …
“I got a crick in my neck…’ lol.
Ooooo! Please tell me they’re available in Big and Tall sizes!
I worked in the ” fashion industry ” in my youth and jeans that didnt get sold were sent back to the warehouse ,and there they were treated to abuse to pretend they were new jeans went they were sent back to try to get rid of them again. Stonewash was the big thing in that era . Mist people saw through it though and knew they wee being conned .
Everything was organic until SCIENTISTS screwed it all up. For profits Then they used agricultiral colleges to teach farmers to deforest and destroy soil quality .To eradicate birds and insects from their property Destroy the eco system so they became totally dependent on big pharma to make their collapsed, water repellant remains of once rich soil fertile enough to grow their seedless grains Conned the whole lot of em .
Suuuuuuuuuuuuuuuuuucker boooy, you arrrrrrre a suuuuuuuuuuuuckeeeerrr boooooy……
Marxism is controlling fashion the same way it controls “contemporary art”. The goal of cultural Marxism to degrade every aspect of human society. This tells you who is running “democracies”.